Among other things, her daily to-do lists also have son time during which she focuses just on her son. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. "Our first ever show was a disaster; I remember Safinaz cried after it. The bridals have excited us in the last two years and were changing things up. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. I had a lot of issues with the pregnancy. To handle the business aspect, we are hiring professionals to push it forward. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. We get into deep, long, and annoying conversations about post-colonial hang ups. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. For the best experience on our site, be sure to turn on Javascript in your browser. She strongly believes that whatever happens, happens for a reason. A whole campaign was organized around the 100th issue which became a huge social media success. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . You get in there; you bounce off them because they have different ideas. Fashion fades, only style remains the same. Karachista is Pakistan's top news, entertainment, music fashion website. "Were a population of 210 million people, you will all find your niche. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. [5][6] "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Im constantly evolving. Now we feel we are standing at a precipice and we are scared. Theyve broken the glass ceiling, to say the least. In Pakistan, any business owner could actually run an IDP camp I think! "Were not arrogant," Safinaz echoes the thought. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. Rich getting richer. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. In our society a lot of women depend on their families for little things that provide them happiness. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. We design and run bridal entirely on our own. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. A: How much are you affected by the small players who copy your designs? That way she wont have to compromise. A: What made you decide to go into retail? When youre older you shrug it off and say, so what if missed the first step whats the big deal? It is evident that self-care is a high priority in her life. The day they published their 100th issue was a major miracle moment for her. Amin A. Hashwani. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. He authored his memoir 'Truth Always Prevails' in 2014. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. But Im not. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. By 1970s, it had become Pakistan's largest cotton trading company. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Be proud to be brown! She unwinds with TV shows, reads books, and hangs out with friends and family. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. In lawn you can take a legal route because theres too much money involved. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. I consider myself a work in progress. Sanas journey began as a student in New York. Thats rare in the cut throat industry she operates in. She was in a relationship with a man named Ismail Khan. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. The three of us sit together and we trust Mohsin because of the youth factor. We have a full return policy, which is something new in Pakistan. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. SH: Contained maybe; but it is a big business. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. People come by word of mouth. May be they will in future. But then someone else comes in and they start to take away your business and you wake up.". When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. I also do wall art, pen and ink drawings, and have also done a few low key shows. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. Abroad retail is massive. When I moved to New York, something about Pakistan kept calling me back. Failure has come many times. Thats why Sana Safinaz today has a very young dynamic.". Her magazine is something that has shaped her life. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. A: What are the main challenges for fashion as an industry? Both of the hotels were converted into Marriott brand in 1990s. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. Today India looks at our industry; their prt market is not as organised as ours. SM: No. When the mother works, it reflects in the mindset of her children.. Having said this, you have to be hands on if you want a successful business. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. Working for them has been one of the best decisions I ever made.. You need a strong and independent team with retail knowledge. She is one of the top make-up artists in town and it is not surprising why! These are incredible achievements, and as mentors to the industry we need to focus on them. Included on the apparel side is the brands latest venture in retail. I remember I worked from day 1. She would go round and round the roundabout to see it. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Worrying about what others are doing will never take you anywhere, Sehr proclaims. My work brings about so many positive changes in me. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Also find news, photos and . Chartered Accountancy was such a challenge for Shagufta. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. It was like climbing a mountain. AURORA: How do you perceive SANA SAFINAZ as a brand? . SH: Profitability is something we will definitely see. We were two recently married society girls and people sort of felt sorry for us because we worked. On this Wikipedia the language links are at the top of the page across from the article title. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. With experience, they have learnt how to deal with people, customers, and compensations. The business of fashion has become tremendously exciting because its highly challenging. My husband is my backbone and lets me be the person that I am, she says. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. We did it purely out of choice. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. SM: In this business PR is very important. A long story of the reason for infection was also shared on social media. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Youre sitting with 20 heads now that are putting in effort together, thats very exciting. In fact, were looking forward to it! The House of Sana Safinaz has been her home away from home. Number of locations. Sana Hashwani. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. You derive happiness from knowing you are independent. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Its something that makes her day. A: How does your interiors business fit in? SM: Look at the number of Fashion Weeks taking place every year. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. "We have great resources, a great CEO, a great fashion head. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Men dont think they need to take of their skin but its just dirt and must be cleaned up! This is how you achieve brand loyalty. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. It has become her family and where she draws her strength from. From my mother to my sisters and my cousins, everyone has been doing great things. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. The onus is on us. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. The statement was published at Sana Safinaz's official Instagram handle. Women unnecessarily make themselves go through the guilt of not doing enough. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. It was her fault she was in this situation and it was time to make amends. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Everyone has old and immunity compromised family members. I know how to strike the balance between being their teacher and also their friend.