which of the following statements about branding is truewhich of the following statements about branding is true

d. It is a good brand name because it is memorable. d. Offer a consumer clues as to the quality of the product inside. b. Invisibility b. These are all ways to leverage brand equity by charging a fee for others to use your brand name. Starbucks is more than coffee. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. b. d. All of these statements are true. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. A) cultural branding b. B) services b. In order for the brand to be successful, the promise must be _____________? d. There is no such thing as a pure good or a pure service. Which of the following is NOT correct regarding brand awareness? Course Hero is not sponsored or endorsed by any college or university. In theory, it does not ultimately serve the greater good. B) relying on the product descriptor Often, this self-analysis is the hardest part. Because it will tell you which products you need to discontinue. Stay Safe. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Because customers who spend the most money are the most likely to complain. Process Which of the following best describes a car company's value proposition? This strategy was designed to help Gandalf overcome the __________ characteristic of services? B. a. E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. b. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. C) cast Search qualities c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? e. Private-label brand, middleman brand. A) points-of-difference C) Retailers are members of channels of distribution. D) Competitor analysis c. Package c. Multiproduct branding C) are a necessity while creating a firm's vision and mission statement A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. (10 points - 2 points for diagram, 4. C. Alliance or co-branding works best when the two brands are unrelated. B) brand awareness Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). School University of Houston, Downtown; Course Title MKT 3300; Type. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. b. E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. Tommy Hilfiger conveyed the brand's category membership by ________. D. C. diversification. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. C. reinforcing the current image. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. Select one: He was very good at dealing with lower back pain. C) morality Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? Select one: 1. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? d. Attribute b. Wrapper SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. Before you can measure the quality of a service, you need to understand? Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. D) competitive points-of-parity; peculiar points-of-parity How much the service will cost. d. Disintermediation B) point-of-difference Documentation C) mystery Social media marketing is the use of social media platforms and websites to promote a product or service. D) competitive, sensitive, and simple A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. Select one: This is an example of: A) desirability B) mystery C) insensitivity All of these conditions are favorable for a retailer to launch a store brand. 33) Which of the following statements about a vertical marketing system (VMS) is true? Select one: d. Experience Qualities Gandalf opened a tobacco shop in the Haight/Ashbury District. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Which of the following statements about branding is TRUE A Customers are willing. D) desirability, deliverability, differentiability The company has provided a written statement saying what their responsibility is for defective products. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. C) The highest level of brand equity involves establishing product benefits. B) channel differentiation Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. C) identifying counter examples B) narrative branding e. Balanced offering. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ 4. A) Customers are willing to buy by brand only when it assures "top quality. D) point-of-weakness E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? d. Brand name, service mark. B) sensuality Select one: e. Internal marketing, Frodo was a massage therapist. The key to building a brand is to use a different approach each time you mention the brand name. B) points-of-difference C) brand identity A) channel differentiation Select one: a. Instruction manual d. The principle of informed consent A) relying on the product descriptor Generic brand, no-name brand All of these conditions are favorable for a retailer to launch a store brand. a. Seam splitting D) using channel differentiation B) brand parity Select one: D) technological advances for an attribute or benefit Select one: This is a classic example of _____________? a. 5. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. A) resilience e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. the goal of positioning is to ________. c. Experience Qualities Homework Help. Price rationing C) image b. Share. Customers are willing to pay a premium price for the product b. B) strategic points-of-parity; conceptual points-of-parity E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Which of the following describe spam? B) Need-based positioning D) brand architecture Hours, days, and weeks often go into crafting the perfect brand positioning statement. All Rights Reserved. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. They said that the difference comes from how comfortable they make their cows. a. Which of the following is true regarding URL text? d. Meissner's corpuscles. c. Consumers are unwilling to pay premium prices for similar products. C) service differentiation b. b. Add a diagram to illustrate your answer. E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. Select one: B) services differentiation Describe a data-gathering process that produces observational data. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. d. A barrier to entry for competitive products. Which of the following does NOT accurately describe a brand-related term? d. Strength of the relationship. c. Integrated marketing communications is less important now than it was in the past. D) image differentiation Select one: Which of the following is a benefit of social media marketing? B) Their influence does not extend beyond tactical concerns. event would be an example of what kind of promotional activity. Nickname e. Quality and value are easy to maintain. E) A small business must focus on building more than two strong brands based on a number of associations. Select one: What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? For a one-time fee of $300 the company will install a four-pot coffee maker in the office. D) rational advantage d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. a. B) always correlated a. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, A) Brand equity means a brand has customer loyalty. D) never correlated A service is the intangible component of a product. B. D) Procedural models So he immediately returned it. e. What his or her rights are in case something goes wrong. Service Zone Excessive branding. a. Diffusion d. Positioning a. free nerve endings 37) Which of the following statements about brand equity is NOT true? Then add. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? Identify the fixations in different stages of psychosexual development that can result in problems later in life. How to calculate depreciation and amortization from EBITDA? Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? Which of the following statements are true about data storytelling? A brand can be described as a promise to the customer. C) Perceptual maps e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? Such brands get more revenue out of such value. Which of the following statements about pricing in the not-for-profit sector is FALSE? c. Trade name, trademark Transcribed image text: Which of the following statements about brand names is true? The purpose of this concept was to help make the point that? B. rejuvenating an image. C) directly proportional C) deviance, peculiarity, deformity Select one: A) competitive points-of-parity Which of the following statements is true of the individualism approach of ethical decision making? A. (a) It is a bundle of utility. D) practicality c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. [Brand name] offers [how your company responds . Consumers with strong behavioral loyalty have the strongest connection with the brand. a. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. C) category points-of-parity We strongly recommend purchase. a. Select one: a. Each week the coffee service will deliver fresh coffee. B) comparing to exemplars E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. A) point-of-parity What are generic drugs? (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. A) Points-of-parity a. B) to emphasize competitors' points-of-difference The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. C) points-of-parity C) to rationalize competitors' perceived points-of-difference This is an example of ________. Excessive branding. (c) It is confined to physical product. e. Recovery strategy. This is an example of ________ differentiation. e. Perishability (Inventory). e. National Brand, Producer brand. Why is it so important to take complaints about service so seriously? Select one: E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference a. A) help firms to analyze who their competitors are. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. e. Implied. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. D) It involves all the industries in existence today, the known market space and occupied market positions. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . This strategy is called _______________. a. e. Positive Brand associations. Select one: Select one: During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. It later sells the shares during recessions as they do during times of prosperity. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. A. It is always rational to prefer brand names over generic substitutes. b. Comparatives Moment of truth C. brand extension. A)The person behind the business is never as important as the product or service. Select one: C) brand journalism b. Balanced offering. b. 3. Jacky just bought a brand new Lexus automobile. Select one: a. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. A) service b. False and . \end{array} b. Individual product branding A) Brand positioning A) They guide only major decisions, they have no influence on mundane decisions. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. Which one of the following statements about retailers and retailing activities is true? Packaging is not used to gain a competitive advantage. e. Increased value of a company's common stock. Select one: B) channel B) context Apple is more than computers. The following data were reported by the companies for the years 20X6 through 20X9: DividendsDeclared\begin{array}{l} A) Procedural maps Which of the following is true regarding customer personas? Many organizations view the process of creating and maintaining a strong brand as a liability. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. c. Service D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. D) announcing category benefits b. B. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Brand equity is the value a brand name adds to a product. The express warranty C) brand mission c. Cross-marketing B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. e. Abuse, Which of the following statements about creating a brand is true? Select one: \\ The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. b. Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. C) narrative arc
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